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Conventional approaches are sufficient and accepted for regulatory requirements. Of course, they can be generally used for business analysis too.
However, in order to improve business decisions, an approach should be applied that considers the full individual customer DNA and the entirety of the deal parameters. Machine learning considers all this during the training of the neuronal network. Any inaccurancy caused by manual staging and manual segmentation can be avoided. |
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Figure: Making use of the entire customer DNA in a neuronal network
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